Aack!

I love to hate Cathy comics. Her interests include: trying on swimsuits; eating cake; stressing about the office; playing with her dog Electra; battling with her mother; and worrying about her love life. The stress from all of the above causes her hair to frizz out by the last frame in each comic.



I started to write my own analysis but then I found this really good one by The Comic Strip Doctor. I copied parts below:



Cathy (by Cathy Guisewite) is widely regarded as the first comic strip that spoke to a generation of working, struggling women in a voice that resonated as one of their own. In the mid-1970s, Guisewite was a successful advertising copywriter with typical insecurites about her love life, her relationship with food and her weight, and the hassles and stresses of work. She doodled little characters expressing her angst on letters to her mother, who pushed her to submit to syndicates.



When the strip first appeared in 1976, women's rights were being newly asserted both in the workplace and in the arena of relationships. The character of Cathy was a young, single, independent woman with the same fears, uncertainties, and challenges as an entire generation. Guisewite again.



"I get way more feedback from people who say that they love Cathy because she's not afraid to admit that she doesn't have it all together every day [...] they say it's refreshing to read Cathy and know that there's somebody else out there who's still hauling around a 40-pound purse full of dreams."



Bathing suit doesn't fit? Cathy's got your back. Mom driving you nuts? Cathy's been there too. Men just don't understand you? Oh, Cathy -- it's you and me against the world. And so every petty dilemma in a woman's life, every mundane struggle and boilerplate annoyance, suddenly became an "AACK!"-worthy crisis.



Since 1976, the role of women in society has changed dramatically. An entire new generation has arisen that doesn't give a second thought to working for a living, for example, or more broadly, taking responsibility for one's own happiness and fulfillment. The average marriage age is older than ever before, as young people -- and young women, in particular -- are realizing that they don't need to define themselves in terms of their role in a relationship. Women of today's generation are every bit as comfortable with technology as men. And yet Cathy AACKs her way through her job, her relationships, and her shopping obsession, puzzling over Irving's "male brain" and turning every visit to the mall into a sweat-soaked, cookie-fueled, nuclear-grade emergency.



The central relationship in Cathy's life is her love/hate affair with consumption. Like many women, Cathy suffers from a poor body image, and struggles to conform to society's unreal image of ideal femininity. She wages seasonal battles with the latest trends in swimwear, formal dress, and shoe fashions; she also fights herself internally, rarely motivating herself to exercise but often guiltily binging on snacks. Her endemic weakness for food, apparel, and tchotchkes makes her unremarkable at best and pathetic at worst.



And yet this sad figure is held up as a beacon of commiserative hope for women? Cathy's weaknesses reinforce whatever stereotypes they are intended to bolster sympathy against. By saying to women, "Don't worry, I feel bad about my weight too," Cathy is saying, "Feeling bad about your weight is something that women do," and excluding positive, healthy thoughts from the realm of "what women do." By saying, "Ha ha, sometimes I buy too much stuff, just like you do," she is saying, "Shopping compulsively is a trait of women in general," and excluding those who exercise self-control as not real women, or at least not "normal" women. Because Cathy is a "normal" woman, and to be a "normal woman" in Cathy's world, you have to obsess about your thighs, hate your mother, carry around a precious little dog and marry a doofus.



The aforementioned doofus, Cathy's husband Irving, is a shallow foil for Cathy's various neuroses. Like the ever-present Saleswoman, more about whom below, Irving exists mainly so that Cathy's readers can sigh knowingly, say "Oh, men!", and put the comic on the fridge for their longsuffering husband to read. Irving likes golf, gadgets, and against all odds, Cathy herself, despite the fact that she is a shrill, bitter harpy. Her one redeeming personality trait is her silence on how abjectly dull her husband is.



Irving was Cathy's long-term boyfriend for many years, until Guisewite decided to reintroduce Cathy to the dating world; then, after a string of cardboard beaus, she decided to marry Cathy off to expose a rich new vein of comedic material. Re-enter the longsuffering Irving, the "nice guy" with no identifiable personality beyond his general "maleness" -- in other words, an aversion to housework, an impatience with shopping, and an affinity for gadgets.



...



The Saleswoman character is Cathy's nemesis. Never named, never personified except by her attempts to batter Cathy's willpower, she typically tries to push a product on Cathy that Cathy doesn't need. Cathy's resistance is therefore an act of heroism against the Establishment.



But any sign that this self-control is a redeeming character trait on Cathy's part, or that it's part of Guisewite's campaign to empower or encourage the Modern Woman against the tantalizing forces of consumerism, is obliterated as soon as Cathy reverts to Stereotype Mode.



Can Cathy have it both ways? Is she the modern, Empowered Woman, or is she the giddy girl who can't pass up a shopping bargain? Guisewite appears to remain on the fence about which female stereotypes she wants to indignantly shatter and which she wants to giddily indulge in. Equal pay for equal work, but can't we gals still go shopping? Can we diet away from our cake, but still eat it too?



Guisewite may be exploring this contradiction by painting her character as conflicted, but a more likely explanation is that the entire "shopping" construct is merely an artifice for a series of lame gags, and that there is no character development happening whatsoever.



Logically consistent within that premise is our earlier assertion that Cathy's main import has been to elevate the mundane, typical bothers of daily existence into a sort of pseudo-operatic cacophany of global prosecution, in which every personal tic and foible has the booming quality of an Aristotelian tragic flaw, and every interaction with one's husband, mother, boss, or dog is a clash of titans. Department store dressing rooms become gauntlets of terrible trials, and bikinis must be tried on with one hand while the other defends oneself from the fierce, flaming arrows of The Entire World Against You, your plaintive, bellowing "AACK" reverberating forever in the Halls of Eternity.



You see, everyone alive today has problems. Of every sort. Some of us figure out how to get past them and not let them take over our lives. For the rest of the world, I suppose, there's always Cathy.



...



Divorced by time and progress from whatever socially progressive message it may once have had, Cathy lives on as a cutesy, tape-it-to-your-cubicle strip that gives voice to the myriad ever-present annoyances that seem so very important but are really no more than the normal bumps on the road of every day. By doing so, it has encouraged a culture that treats every slight as a mortal wound and every bother as a tragedy; it echoes (or is echoed by) the petulant cry of a nation that can't develop, say, a healthy resistance to advertising, or a stable relationship with another human being based on compromise and understanding. What was once a novel voice of understanding to a generation finding its way is now a shrill whine that grates on the ears of a new generation.